AI enabled executive operations specialist

Operational clarity for founders scaling faster than their systems.

I build and run the operational infrastructure behind high growth founders. Executive support, CRM architecture, workflow automation, AI integrations, communication systems, and financial back office operations come together in one cohesive operational role.

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Executive operations CRM infrastructure Workflow automation AI integrations Communication systems Financial back office Founder support
Monicah Gitau, Executive Operations and Systems Specialist

The problem I solve

The tools exist. The team is moving. But the infrastructure connecting it all, that is what is missing.

Most founders I work with are not struggling because they lack ambition or drive. They are struggling because their operations have not caught up with their growth. Information lives in too many places. Systems are used but not connected. The day starts reactively instead of intentionally. I come in and build the infrastructure that changes that.

Without operational infrastructure

  • Tools disconnected, data scattered
  • CRM underused or unmaintained
  • Outreach not tracked fully connected
  • Onboarding inconsistent each time
  • Finances organized reactively
  • Follow ups missed or delayed
  • Day starts reactive, not intentional

With operational infrastructure

  • Ecosystem connected fully connected
  • CRM live, structured, and visible
  • Outreach pipeline fully tracked
  • Onboarding automated and scalable
  • Finances organized and reconciled
  • Follow ups triggered automatically
  • Day starts from a clear briefing

What I build

Four operational pillars. One cohesive role.

I work across the operational layers founders rely on most: executive support, CRM infrastructure, automation systems, and financial back office organization. Each layer is designed to create visibility, continuity, and calmer execution.

Executive operations

I manage daily briefings, inbox organization, calendar coordination, scheduling, and async communication so the founder starts every day with clarity, not chaos.

Gmail Notion Google Calendar

CRM and pipeline infrastructure

I design and build CRM systems from the ground up, including architecture, pipeline stages, data structure, outreach integration, and lifecycle tracking that reflects how the business actually operates.

CRM platforms Airtable HubSpot

Workflow and AI automation

I build Make scenarios, webhook logic, AI prompt engineering, and form triggered automation flows that connect tools into one working ecosystem while keeping the human layer intact.

Make OpenAI Claude

Financial and back office operations

I handle bookkeeping support, invoice tracking, payment coordination, reconciliation, and financial record management so the founder always has clear financial visibility.

Lexware Google Sheets Airtable

Connected systems

Selected operational systems and workflows.

A curated look at the operational ecosystems, automations, CRM infrastructures, and executive support systems I build. These examples represent the type of infrastructure I create, while the full scope of my work continues across different operational needs.

Operational intelligence infrastructure ecosystem map showing connected executive operations, CRM, AI systems, automation, communication, intake, follow up, and database infrastructure.

01

LinkedIn outreach and CRM pipeline

LinkedIn HelperMakeCRM

02

AI skincare intake and PDF delivery system

OpenAITypeformMake

03

Automated Notion employee onboarding

TallyMakeNotion

04

Inventory monitoring and email alert bot

MakeSpreadsheetEmail

05

CRM architecture and setup

CRMPipeline design

06

Customer follow up and retention CRM

MakeCRMLifecycle

07

Executive inbox and communication operations

GmailClaudeCalendar

08

Founder daily briefing system

AI summaryCalendarAsync

How I work

An operational extension of the founder.

I work as an operational extension of the founder, not as a task handler. Everything I do is built around reducing friction, improving visibility, and making the operation more resilient over time.

01 / Async first

Structured, not reactive

I work through centralized systems, not scattered messages. Information flows through one place so nothing gets lost between tools, threads, or time zones.

02 / Morning sweep

Your day starts with clarity

Every morning I review your calendar, triage your inbox, update the CRM, and surface priorities before your day begins. You open your laptop already knowing what matters.

03 / Systems thinking

I see workflows, not tasks

Even when handling daily admin, I am always thinking about information flow, bottlenecks, and how each process can become more efficient and scalable over time.

04 / Proactive by design

I do not wait to be asked

I anticipate what you need before you ask and surface it before it becomes a gap, a missed opportunity, or an urgent problem. That is the difference between support and infrastructure.

Operational stack

Four ecosystems. One connected infrastructure.

I work across four operational ecosystems. Every tool I use is connected intentionally and selected for operational clarity. The stack reflects how I think about operations: in systems, not in isolated tasks.

Executive operations

Systems used

  • Google Workspace
  • Gmail
  • Google Calendar
  • Slack
  • Notion
  • Calendly
  • Tally
CRM and outreach infrastructure

Systems used

  • Airtable
  • HubSpot
  • Lemlist
  • HeyReach
  • LinkedIn Helper
Automation and AI systems

Systems used

  • Make
  • Claude
  • ChatGPT
  • OpenAI API
  • Webhooks
  • Typeform
  • Stripe
  • Netlify
Financial and back office operations

Systems used

  • Lexware
  • Google Sheets
  • Airtable
  • Invoice tracking

Let's work together

If your operation needs clarity, let’s map the next layer of infrastructure.

I work with founders who need calmer execution, clearer systems, and operational infrastructure that can support growth. Start with a short inquiry so I can understand where the real friction is before we speak.

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Inquiry first. Strategy call after review.